KUALA LUMPUR — Ministry of Finance (MOF) has incorporated AI-powered advanced communication software to enhance its end user experience. This technology has been instrumental in enhancing the government’s MySara initiative.
MySara, a government program aimed at streamlining the distribution of financial aid and providing essential financial literacy resources to underserved populations, initially struggled with effectively reaching its target audience.
To improve the outreach and engagement of MySara, particularly among the B40 community and other vulnerable groups, the MOF sought solutions for better communication of critical updates through the platform. Qube Media’s AI-powered communication software tackled these challenges, improving user engagement, real-time feedback, and personalized messaging.
By leveraging Qube Media’s software, the MOF ensured that important information was efficiently communicated to the right audiences. With AI-driven automation, the ministry saw a significant increase in user interaction, as the platform now delivers tailored content to meet individual needs. This streamlined the dissemination of information about financial programs, eligibility requirements, and customer support services.
Advancing Public Sector Digitalization
This collaboration supports Malaysia’s broader digital transformation strategy, where AI and technology are crucial to enhancing public service delivery. By adopting AI-powered communication tools, the MOF has improved its outreach and set a new benchmark for how government agencies can use technology to serve the public more effectively.
Qube Media’s success in addressing the MOF’s communication challenges highlights the transformative potential of technology in improving public sector services.
As more government agencies explore AI-driven solutions, Qube Media continues to position itself as a leader in AI-powered communication and marketing. The partnership with MOF is expected to expand, with the ministry exploring further integration of Qube Media’s AI technology into other government initiatives.
